Travel the World confirms its GSA role for Holland America Line
02 Mar 2011
Travel the World, the Australian representative of premium international cruising and travel brands, will continue to represent Holland America Line as its exclusive General Sales Agent (GSA) in the Australia market through until a smooth transition to Holland America Line’s new operations takes place later this year.
Travel the Worldremains responsible for all Holland America Line bookings, sales and marketing throughout Australia until the transition, which will occur by December 2011.
“We are focused on ‘business as usual’ and delivering a record sales season for Holland America Line. Our sales and marketing team is currently busy promoting key destinations, including Europe and home-port sailings with unprecedented interest and sales. Travel the World will continue to provide Holland America Line – and indeed all of our premium travel partners – the same high level of service in 2011, and for years to come,” said Travel the World, Managing Director, Andrew Millmore.
The Sydney-based GSA has represented Holland America Line nationally for more than 25 years, and Travel the World has won the cruise line’s Global ‘Top Revenue Producing GSA’ award for the past 10 years. Significantly, sales revenues generated from the Australian market are the largest for Holland America Line outside of the USA and Canada.
“Holland America Line has been expanding its operation in the Australian market over the past few years with increased home-port itineraries and deploying additional and larger ships in our region. This next natural step of setting up their own reservations and business development office is something we have been planning for,” said Andrew Millmore.
“We have thoroughly enjoyed our relationship with Holland America Line and are very proud to have been associated with achieving significant growth within the Australian market for this leading premium cruise brand, and we wish them the greatest of success in the future.”
“For 2011, it is business as usual in terms of bookings and sales, with a goal of delivering Holland America Line’s Australian clients excellent service and a seamless transition.”
Travel the World is also the Australian representative for Carnival Cruise Lines, Tauck, Compagnie du Ponant, Windstar Cruises, Chiva-Som Luxury Health Resort and Laucala Island.
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