Travel the World launches new look
29 Jan 2009
The company plans to roll out the fresh look immediately to travel agents, industry partners and customers.
The new branding includes a revitalised logo, which will be used on all company stationery, marketing brochures, sales presenters and other collateral. This is the first stage of a three-pronged branding strategy by Travel the World which will see a new website and booking engine launched later this year.
“Travel the World’s new branding represents an investment in our company and an evolution of the Travel the World brand, which last year celebrated 30 years in the Australian travel industry,” said Managing Director, Andrew Millmore.
The GSA represents and promotes 10 premium travel properties including Holland America Line, Chiva-Som International Health Resort, Tauck World Discovery, Windstar Cruises, Carnival Cruise Lines, Ponant Cruises, Cruise West, Silversea and Aman Resorts.
To achieve the new look, Travel the World invited input from its staff around the country and incorporated their ideas into the design brief. “We wanted to convey a sense of fun and remain recognisable and appealing to our loyal customers,” said Andrew Millmore.
Core changes to Travel the World’s logo include a 3D graphic element, tight modern typography and a shift to blue in colour. “The colour scheme, feeling of movement and shape suggest sun, sea and fun, but still offers the level of sophistication that appeals to Travel the World’s target market,” said designer, John Weaver of Weavers Design Group.
“It is vital in these tough times that we re-invest and look to the future and we are delighted to be moving forward with a fresh and dynamic brand,” said Andrew Millmore.
For more information about Travel the World, call 1300 766 566 or visit www.traveltheworld.com.au.
…//ends.
Media Information:
Please contact Michelle Larmer or Zina Zhang, Double Edge PR, Ph. 02-9957 1352 or email: michelle@doubleedge.com.au or zina@doubleedge.com.au
Back to Listing